Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 J-Beauty Brand Launches Botanical Haircare - Beauty Packaging

What are you searching for?

Sign in
Just Out

J-Beauty Brand Launches Botanical Haircare

Author Image

By: Jamie Matusow

Editor-in-Chief

J-Beauty arrived in the U.S. in November with NatureLab, a Japanese haircare brand influenced by Zen Buddhism and the Wabi Sabi principle. Products are designed to promote natural hair beauty from the inside-out, and use botanical stem cells from apple, argan, bamboo, and grape, along with natural plant extracts to improve hair texture, shine and volume.

NatureLab turned to upscale fragrance packaging for inspiration. The brand infused the ethos of its products into the design, focusing on Japanese minimalism and the science of beauty. Bottles are shaped like lab equipment, made out of recyclable PET plastic. The look was intended to not only relay the overall philosophy of the brand, but also to elevate it from drug store brands at a similar price point ($12-16 each), and make it Instagrammable, too.

More info:  naturelab.com 

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters